Archives for March 2011

Wordless Wednesday: The Perfect Sunset

I’m speechless at the view of a perfect sunset. [Read more…]

Bacon Wrapped Filet Mignon

Just in time for bacon lovers!  Here is a Bacon wrapped Filet Mignon recipe! [Read more…]

Happy 5th Birthday Twitter! We’re celebrating Twitter Birthdays.

The following post was featured on Latinos in Social Media Tech Tuesday post on March 22, 2011:

It’s Twitter’s Birthday this week!  Twitter was created by Jack Dorsey on March 21, 2006, and launched in July 2006.   The Twttr project was created after a brainstorming session between board members of podcasting company Odeo when Dorsey introduced the idea of an individual using an SMS service to communicate with a small group.   [Read more…]

Top 10 Reasons to Attend Hispanicize 2011

The 2nd annual Hispanicize, Hispanic PR & Social Media conference is scheduled for  April 6-8, 2011 in Hollywood, California at the Renaissance Hollywood Hotel & Spa.  The national conference is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize, the Public Relations Society of America (PRSA) and the Hispanic PR Blog.

Hispanicize is the complete resource for Hispanic social media marketers and Latino bloggers.  The company was co-founded by Latino social media thought leaders Manny RuizLouis Pagan and Migdalia Rivera.   The company’s management team has co-founded several well established, media companies and organizations, including: Hispanic PR Wire, Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, Hispanic Digital Network, theHispanic PR Blog, LATISM, Latino Rebranded and Latina on a Mission.

The Hispanic population is growing faster than any other ethnic group. Hispanicize Conference will empower PR, Marketing, Social Meda & New Media Professionals and Organizations seeking to improve their Hispanic PR & Social Media skills.  The conference will also equip organizations with information & business relationships needed to understand Hispanic population in order to tap into the Trillion dollar Hispanic  buying power.

Here are the top 10 reasons you should attend this conference:

  1. Over 30 exclusive sessions focusing on the Best Hispanic Public Relations & Social Media practices. Hispanic Media in the Digital Age, Hispanic CSR Best Practices, Social Media Measurement Best Practices & more.
  2. Half-Day Training session for Non-profits seeking to improve Hispanic PR & Social Media skills Bootcamp.
  3. Sports & Entertainment Industry PR & Marketing Best Practices session.
  4. Census Results Marketing Forum: Learn what Census results reveal about Hispanic population.
  5. Meet & Network with Latino & Latina Bloggers face to face.  There will be several Influential Latino Blogger sessions including Mommy 3.0, Latino men & iBlog 2.0 Latino Tech & Food bloggers panels. Learn how to effectively collaborate with other bloggers or group of bloggers.
  6. Latino Bloggers & Brands will also have an opportunity to meet face to face at the Blogger-Brand speed dating session.   Make sure to get your media kits ready & pitch YOUr brand!
  7. Blogging for Business Training sessions – Learn how to Brand Yourself & Monetize your blog.
  8. Community Managers will also learn how to use Twitter and Facebook Social Networking tools to engage your communities and increase followers.
  9. Networking, Networking, Networking, Networking!
  10. You’ll be in sunny California!

Check out the Hispanicize Conference 2011 site for additional information regarding registration & hotels or Hispanicize 2011 Training sessions for a complete list of training sessions or download the Hispanicize session schedule.

Hope to see you there!

Let’s talk about it: Are you planning on attending Hispanicize 2011?  What sessions are you looking forward to?  Add your comments below.

New Oxford English Dictionary Words – Muffin top, Wassup, LOL, OMG & Taquito!

A picture of a dictionary viewed with a lens o...

Image via Wikipedia

The NEW Oxford English Dictionary announced additional new words into the dictionary including, wassup, LOL, OMG & taquito. In addition to revised versions of Second Edition entries, the following new words were added:


about round, adv.
ambigram, n.
banh mi, n.
Barnard’s star, n.
bet-hedging, n.
bet-hedging, adj.
biker, n.
biologic, adj. and n.
calligram, n.
car crash, n.
couch surfv.
couch surfer, n.
couch surfing, n.
cream crackered, adj.
crème de cassis, n.
Divehin.
dot-bomb, n. and adj.
dotted line, n. and adj.
drill-down, n.
dubplate, n.
Dutch colonial, adj. and n.
ego-surf, v.
ego-surfing, n.
English colonial, adj. and n.
fabless, adj.
fnarr fnarr, int. and adj.
gnasher, n.
gremolata, n.
headline, v.
headlined, adj.
headlining, adj.
hentai, n.
heteronormative, adj.
heteronormativity, n.
Hindutva, n.
June, n.
kleftiko, n.
la-la land, n.
lari, n.
LOL, n.1
LOL, int. and n.2
lumpenintelligentsia, n.
meep, n. (and int.)
meep, v.
muffin top, n.
non-dom, n.
non-domicile, n.
non-domiciled, adj.
OMG, int., (n.), and adj.
pap, n.5
pap, v.3
party-crasher, n.
party-crashingn.
party-crashing, adj.
radioprotectant, adj. and n.
rotograph, v.
rotoscopev.
rotoscoped, adj.
rotoscoping, n.
rototill, v.
rototilled, adj.
rotten egg, n.
Rotterdammer, n.
Rottie, n.
rottle, n.2
rotty, adj.
rouding time, n.
rough-cut, adj.
rough-cut, v.
rough-dress, v.
roughed-in, adj.
rough-in, n.
roughstock, n.
roulade, v.
roulading, n.
roulette, v.
roundman, n.
round-nose, adj. and n.
round-trip, v.
roupily, adv.
Roussannen.
roustabouting, n.
routed, adj.2
router, n.6
routery, n.
routineness, n.
rowdily, adv.
rowed, adj.3
rower, n.3
rowlock, n.2
Royal Free disease, n.
royalness, n.
rozzle, v.
RSA, n.2
Rt. Rev., n.
Rt. Revd., n.
Ru, n.
rua, n.
ruach, n.
rub-a-dub, v.1
rubber-banded, adj.
rubberization, n.
rubberize, v.1
Rubisco, n.
rubrene, n.
rubrification, n.2
rubus, n.
ruck, v.7
ruckly, adj.2
rude, n.1
rudimentarily, adv.
ruesome, adj.
ruff, n.10
ruff, int. (and n.11)
rufiyaa, n.
Rugby sevens, n.
rugelach, n.
rugulate, adj.
ruleful, adj.
rumble-de-thumps, n.
Ruminal, adj.1
rumminess, n.1
rumour control | rumor control, n.
Rumping, adj.
rumspringa, n.
run-and-shoot, adj. and n.
runathon, n.
runchick, n.
Rungu, n.
runiform, adj.
run-round, n.
ruote, n.
Rupert, n.
RUPP, n.
Ruppia, n.
rural economics, n.
Rurales, n.
ruralite, n.
Russellite, n.1 and adj.
Russellite, n.2
Russellite, n.3
Russophilian.
Russophobic, adj.
Russophone, n. and adj.
russula, n.
rusticate, adj.
rusticator, n.
rusticle, n.
Rusyn, n. and adj.
Ruthenicadj.1
ruthenous, adj.
Ruthian, adj.
rutinic, adj.
rutting, n.2
ryanodine, n.
ryotei, n.
ryugi, n.
Second Comingn.
singledom, n.
Skidi, n. and adj.
smack talk, n.
smack talking, n.
smack-talking, adj.
spinback, n.
state-run, adj.
stonewash, n.
stonewash, v.
stonewashed, adj.
suicide door, n.
taquito, n.
tetri, n.
tinfoil hat, n.
Wag, n.4
wassup, int.
yidaki, n

    If you’re a wordsmith you can read the entire list of March 2011 updates here.

    Let’s talk about it: What your favorite new Oxford English Dictionary word?

    Google Goes Gaga for Lady Gaga (Video)

    Everyone goes gaga for Lady Gaga and Google is no exception.  This week Marissa Mayer interviewed Lady Gaga at the Googleplex in Mountainview, CA.   Google created a phenomenal video that included Google Analytics, Search queries, YouTube searches and google search images:

    [youtube=http://www.youtube.com/watch?v=YZoRX3CMeao]

     

    Notable Statistics

    There were over 54,000 questions submitted in 3 days via Twitter hashtag #GoogleGoesGaga and Lady Gaga’s Youtube channel.

    Lady Gaga is one of the top searched people on Google.

    Lady Gaga’s Bad Romance music video has over 360 million hits!

    Lady Gaga is famed to be the most downloaded artist in Internet History!

     

    Google Goes Gaga for Lady Gaga – – The entire interview (viewer discretion advised):

    [youtube=http://www.youtube.com/watch?v=hNa_-1d_0tA]

     

    Musicians & Google. Are these exclusive interviews  the beginning of a Trend?

    Wordless Wednesday: The Beauty of Balboa Park

    Photo by Eva Smith

     

     

    Photo by Eva Smith

     

     

    Business for Blogging – Live Blogging from Bloggy Bootcamp

    Speakers: Lisa Leonard, Amy Bradley Hole, Danielle Liss, Francesca Banducci and Tiffany Romero

    Intro Speaker – Tiffany Romero (@TiffanyRom)

    How many of you have a separate bank account for Blogging Business.  If you are making more than $3000 you want to have a separate bank account

    Education write-offs: Blogging, Website, Web hosting site. You want to be aware of setting up business by obtaining Lawyers. Do not google the lawyer.

    Francesca Banducci: You want an attorney to help you make heads or tails of the contracts.

    Tiffany Romero: Get the help that you need. Act as though you are owning a business. Get that .com. When you get the media kit make sure it matches your blog design. Ask for help

    I.  Branding yourself – Speaker Amy Bradley-Hole (@Amybhole)

    Branding isn’t a bad word.

    How a personal brand can help your blog:

    Ask yourself the following questions:

    1. What are my distinguishing characteristics and personality traits? Think about the stuff that people recognize about you right about the time they meet you?  When your friends describe you what do they notice about you?
    2. What are my guiding principles and values? Things about you that will never change?
    3. Role on the web? What are you going to do on the internet?
    4. What is my promise? What do you promise readers they will get by reading your blog?
    5. What is my story? Think about what is your story.  You better claim your story before someone else does.  What brought you to the point where you are today?  Think about it like an “About you” page.

    Once you answer the questions above.  If there is someone else doing the same thing, scratch it out and start again.  You have to be different.  Promises if you think long and hard you will be different.  Figuring out what your Brand is simple.  If it’s simple why is it so hard.  Of you ask to own it.

    It is however, harder for women to brand or change your brand.  When you get to root of who you are can sometimes be painful and uncomfortable.  However, it is so so worth it.    If you know your brand.   Every time you consider writing a blog post or have a question and ask yourself – – Does this opportunity match my brand?

    Brand does not equal niche.

    For more information about Branding check out Amy online at following:

    http://bebetterbranding.com
    http://twitter.com/letsbetter
    http://facebook.com/BeBetterBranding

    Speaker – Tiffany Romero (@TiffanyRom)

    • Her brand is connecting women. The secret to success is support.  She uses the same handle. She uses the same picture on her Twitter, Facebook and all online profiles.
    • Blogging Business relationships: Word gets out about how you are to get along with.  Don’t bad mouth people.  If you become a bad liability – – its over.
    • Any idea on blogging she buys the .com.  This is her interesting hobby.  Put the word “the” in front of the blog business.
    • Take legitimate feedback about your brand.
    • If she gives out every secret.  She gives it up.  Every time one of us gets better – – we ALL get better.
    • Question – Do you need to be making income to start a corporation.  Answer:  No.  It costs money to set it up.  It is worth it.

    II.   10 Business Tips for Business Blogging – Lisa Leonard (@lisaleonard)

    Intro – Lisa Leonard is one of the first person who took Blogging for Business to the next level.  She has a great presence online.  She is in the jewelery business. (Tiffany Romero).

    Here are 10 tips for Business Blogging:

    1. Use amazing photos – Whatever your product is make a storyboard.  If you have beautiful pictures, people will come back.
    2. Have a unique story – If you can be unique.  You have a market.  Even if you are selling someone else’s products have
    3. If you are selling business – Have a unique approach to selling a business. People want to see what is happening behind the scenes.  People will feel more connected to you.
    4. Network with other bloggers – She started partnerships with other bloggers and that is what launched her business into new levels.    Marketing ToolsTwitter, Facebook, Pinterest (insanely beautiful pictures), Instagrm.  You can do it well.
    5. Build your newsletter – My emma email marketing tool was used to build newsletter.  Generated a lot of sales.
    6. Hire and delegate your tasks – Don’t hire your best friend.  Shipping
    7. Keep good data and consult your gut –  Put together profit and loss sheet.  What does it really cost and what your charging.  What is next product going to be.
    8. Get inspired – What inspires you.  Know what inspires you.   Refreshes you and gets you excited about business.
    9. Keep brand image that is consistent – From business cards, to your pictures on your blog. Don’t get pissed off & blog about it.
    10. Keep debt to a minimum – In current economy you want to keep costs down.  It can cause stress if you have a lot of debt.  Not having lots of debt causes freedom.

    Speakers – Tiffany Romero (TR) & Francesca Banducci (FB)

    • Learn to use different tools (ie Instagram, etc..) (TR)
    • Everyone in this room has a  unique experience.  80% of business don’t have that experience and you can make this your business. (FB)
    • You may want to consider tweeting for other businesses and know how to engage properly.  Use hashtags #. (TR)
    • For products – Make sure you know how to isolate and identify demographic for twitter followers. (TR)
    • Put together scope of work. Set time points.  For example.  After 3 months we will evaluate the work to see if this works out for you.
    • Stand up for yourself. – Don’t do stuff for free.

    III.   Contract Law for Bloggers – Speaker – Danielle Liss (@danielleliss)

    Intro – Daniel is an attorney.  Her passion is to help Bloggers with Contract Law.

    Who do you enter contracts with? Brands, Ad Networks, Hosting companies, Corporations

    Types of contracts
    Formal written contracts, oral contracts, written contracts in multiple parts, like email chain.

    What is a contract?
    In order to have a contract there needs to be an offer and a contract.

    Contract Fundamentals (Translation)

    • Consideration – How much you’re getting paid.
    • Term – Don’t sign a contract without a term.  Make sure contract states that everything needs to be done in writing.
    • Confidentiality – Don’t disclose what you learn on the job.  Blogger will not disclose information learned during performance of the agreement.
    • Non-disparagement – Don’t trash talk your company
    • Non-compete – You can’t do similar work with X for a period of X years.  Highly litigated.  Negotiate length of time or distance.
    • Choice of Law – Agreement was drafted in state governed by the laws of the State of California.  Common provisions and states where the company is located.  Important this is to have a provision so that you know which state law will govern.  If no Choice of law provision, try to get one in.
    • Indemnity – If a company gets sued you will pay for companies defense.  Make sure it states due to your negligence.
    • Brands – If you are working with Brands, inquire as to whether or not they carry advertising insurance.  This may a part of their companies liability insurance.  Ask them if they have advertising insurance.  This may only apply to larger companies.

    Terms you want!

    • Modifications to be made in writing, signed by both parties.
    • Don’t agree to type 1 indemnity claim
    • Indemnity only if there is negligence.
    • Termination of the agreement after 30 days upon written notice.
    • No non-compete or shortest possible term.
    • No AAA Arbitration – EXPENSIVE!!! More expensive than regular lawsuit.

    IV.   Developing A Media Kit That Works for You – Speaker Francesca Banducci (@SITSgirls)

    Download Media Kit Worksheet to help you prepare your Media Kit here: Hands on Media Kit Workshop Worksheet

    Pretend your a brand and asked  for a media kit.  A media kit talks about you and what you can offer an advertising company detailing various options for advertising.

    Why do you need a Media Kit?

    • You decide to take monetizing seriously.
    • You need way to tell people why they should work with you.
    • Your blog is growing
    • You want to effectively communicate with PR & Branding.

    Your job as a bloger is to sell your best asset. Make sure to highlight whatever you do best in your media kit.

    Common elements of Media Kit:

    • Blog focus or niche.
    • Social Media influence.
    • Traffic Stats
    • Reader demographics
    • Sponsorship opportunities and rates.
    • Publicity your blog has received.
    • Editorial calendar

    Traffic Generation & Monitoring Tools:

    • Everyone should have a google alert.
    • Crowdbooster.com measures true twitter reach
    • Spend time writing good content. (example of good content @childhood)
    • Where you focus attention is where you get results.

    Five Essentials for media kit:

    1. Provide call to action – Be specific about what you offer. Include list of services you provide, 125×125 graphic, sponsored posts, giveaways, sponsored tweets.
    2. Offer testimonials of work with other brands – Postive reviews, facebook posts or mentions.
    3. Get visual – Add professional looking headshot, Provide screenshots of your site, show graphic of stats.
    4. Highlight your elevator pitch – 31 day challenge day one.  Be enthusiastic
    5. Cover Basics

    Additional Reading:
    How To Fire Your Ad Network And Start Making Money From Your Blog
    Blog to Business
    30 days of SEO

    Raspberries, Straweberries & Pomegranate

    I really enjoy eating fruit during the spring.  I enjoy freezing fresh fruit and eating it over vanilla yogurt. [Read more…]

    5 Leadership Lessons from Seth Godin

    Our society is training robots!  In some jobs and schools people have been taught to conform.  Follow the instructions and do the status quo. Shut up! Don’t speak up! Rarely, are people being taught to think out of the box.   In this downward economy the only thing to do is to stop looking down and start looking UP!  Make a change.

    Seth Godin’s new book, Poke the Box is a manifesto.  The book provides key principals to taking INITITATIVE.  Seth Godin’s book encourages readers to start things now.

    Here are 5  Leadership Lessons from excerpts from his new book:

    1. Life is a Buzzer Box, Poke it!

    Seth’s uncle created a Buzzer Box, plugged it in and gave it to his son. When you give a child a toy the child will play with it.  The child will try different things to figure out how the toy works.  The child is fearless. A child initiates and creates situations.  If you are afraid to take initiative, think like a child and go for it.

    2. The most important capital in the new economy is Instigation capital

    The market responds to the Power that comes with capital.  There are 5 types of capital to invest when starting an business: Financial capital, Network capital, Intellectual capital, Physical capital, Prestige captial and Instigation Captial.   However, the most important capital in the new economy is Instigation capital.   Many people and organizations have money, networking abilities, smarts, tools and a great reputation.  However, the key ingredient they are lacking to make it successful is the ability to move forward.

    3.   Instead of trying to check your reputation online periodically, use the time as an opportunity to create.

    Seth describes several incidences of people checking for (Social Media) updates during the busy day as though they are checking their profiles and different networks to polish their reputation online.  Seth challenges people to use the opportunity to do something original, provocative or important instead.

    4. Approach your work everyday in a way that generates unique learnings and ideas worth sharing

    TEDx is an independent conference where people from different fields come together to discuss ideas. If you had a chance to do a TED or TEDx talk, what would you talk about?  What type of skills do you have to teach? What areas are you a thought leader in?  You should prepare yourself to do one even if you don’t actually do it.  Approach your work like a TED conference everyday.

    5.  He who fails the most wins.

    Seth provides many examples of people and businesses that failed, failed and failed before they became successful. The two companies that stood out was the history of Starbucks and of  Pixal filmmaker, John Lesseter.  After reading both stories you’ll be inspired to start something.

    Do you want to be the person that is hiding behind a notebook with a lot of ideas?   Do you want to blend into a crowd, stay silent and not stand out?

    Or Fill in the blank “_________ starts stuff and takes the initiative”. Is it your name?

    Excerpted from Poke the Box, by Seth Godin.

    Let’s discuss it:

    I want to share the book with one of my readers, but my Poke the box book is full of notes and highlights.

    However, I took Seth’s advise and purchased a book to share.  In your own words tell me why you want a copy of the book.  Write a comment below or send me your feedback via Facebook or Twitter. Be Creative.

    I will select 2 people.  1 facebook friend and 1 twitter follower on Monday 3/14/2011.

    Follow

    Get every new post delivered to your Inbox

    Join other followers: