In February Influential Southern California Bloggers partnered with Mimi’s Cafe to launch Mimi’s Go Red for Women’s campaign in Irvine, California. Mimi’s Cafe campaign brought national awareness through a fundraising drive as the first restaurant to nationally support the American Heart’s Association Go Red For Women movement. The campaign was a huge success! Mimi’s also provided several opportunities for the community to participate in social good including the option to take a photo with a giant red dress display and upload it to a special “Mimi’s Goes Red” Facebook gallery via QR Code.
The launch was attended by Mimi’s executives, employees, The Red Hat Society and Southern California bloggers Angry Julie, Rockin Mama, Sassy Mama In LA, Latina Mom Bloggers, Design Action Studios Blog , Tech Food Life Blog and Social Hospitality.
It was an honor to support Mimi’s program to help bring awareness and education to heart disease in Women. Mimi’s Cafe Go Red for Women is a program created for women by women brought awareness and education to cardiovascular disease in women. Mimi’s restaurant provides healthy eating options as well. Thanks to the heartfelt support of guests, staff, friends and supporters, Mimi’s® initiative raised $181,864, topping its year-one goal by 20%.
Bloggers Unite for Mimi’s Go Red for Women’s Movement
Angry Julie & Momfluential supporting Mimi’s Go Red for Women’s Movement
Mimi
Eva Smith - CoFounder Latina Mom Bloggers & Rockin Mama - Founder & Editor Rock
Celebrating Go RED Dress with Tanya Salcido, @OiNise & the ladies of the Red Hat Society.
How do you use your influence for Social Good?
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Eva Smith
An Engineer, Digital Entrepreneur andNonprofit Advocate, Eva Smith has spent her career in Technology.She is a tech expert, content developer, consultant & speaker.
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I love the Mimi’s go red campaign….. Wish I had a fun red dress to wear…..
I know and love some of those faces!
So glad to hear that Mimi’s is offering heart healthy options on their menus.
Love seeing all these beautiful women. What a great campaign and I heart Mimi’s! Delish!
LOVED this campaign : ) It was great having lunch with you and sharing in this experience
I loved participating- even if from afar via Twitter!
Love the ladies in these pics, the red dresses and that Mimi’s is launching this campaign. And now, I’m hungry for something healthy! : )