I attended a mixer with Women Engineers from Ford Motor Company’s virtual reality and technical engineering department earlier this week. The event was hosted by Women In Technology International. Virtual engineering and manufacturing technologies are used at Ford to evaluate a vehicle long before a physical prototype can be built will be discussed and explored. The Engineers brought along one of their voice recognition systems straight from their laboratories in Dearborn , Michigan for a behind-the-scenes look at the sophisticated tools used to create higher-quality vehicles.
Allison Stephens, an ergonomics technical specialist, and Elizabeth Barron, a virtual reality and advanced visualization technical specialist, work behind the scenes, building virtual vehicles that allow Ford to design, analyze and enhance the driver experience before a physical car ever exists. Laura Burek, a core voice control technology engineer, works with the cockpit electronics group on human machine interface and Ford’s in-vehicle technology, MyFord Touch.
Ford company is definitely setting the bar in customer relations as they organize events to provide the public with an opportunity to engage with the Engineering team. These ladies are very smart, witty and a great representation of Women In Engineering. I was glad to have the opportunity to meet other women in the Engineering field.
Question: Is Ford a trend setter in Customer relations? Do you think this is a great way to engage with customers?
Disclosure: This is not a sponsored post. All opinions are my own.