Google Analytics announced today that they were retiring the old version. The new version include Google Analytics Real-Time, a set of new reports that show what’s happening real-time on your site. Google Analytics Real-Time was released on September 2011. My favorite features include Social Reports which provide insight on social media source & traffic being referred to your site. The mobile report also provides a comprehensive report on mobile devices referral to your site. The new version of Google Analytics puts a lot of useful information at your fingertips.
For example, If you’re working on a campaign, you can immediately see the traffic that is being referred after you publish your article via Twitter, Facebook, Pinterest, Stumbleupon, Reddit, or other Social Media platforms.
The data can be useful to bloggers and marketers to develop future social campaigns and help determine the best time of day for the increased traffic and the source of traffic for your campaigns. I’m loving all the new features.
Question: Are you using Google Analytics? What is your favorite Google Analytics Real-time feature?
Eva Smith
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