I had the opportunity to attend the Further With Ford #FordTrends 2013 Event & Conference in Detroit, Michigan. Ford brought together 200 of the nations thought leaders, media and influencers to discuss 13 Trends of 2013, focusing on five key trends: Disrupting the Drive, Greentopia, Returning to Your Senses, Sculpting the Future and Trust Is the New Black.
It was a once in a lifetime opportunity to get an insiders look at the Ford culture and innovation. Ford shared how they bring value and innovation to product design by focusing on the relationship with the consumer and the importance that trust has in the success of a company. Ford also gave us a sneak peek to test equipment, partnerships they are working on to improve sustainability and a first hand look at car prototypes of the future. I’m very excited about the way Ford is integrating technology into their product testing & development to make the vehicles of the future almost human-like. Can you imagine a car of the future sensing your mood and modifying the climate in the car based on it’s interpretations? It’s going to happen!
One of the things I also liked about the Ford Trends conference is that I was able to reconnect with fellow bloggers and influencers. Ford Trends conferences provided the forum to learn, network and partner with fellow bloggers on the test drives and sessions.
Top Five Highlights at Go Further With Ford — Ford Trends 2013 Conference
Visiting the Henry Ford Museum. I was able to learn about Henry Ford’s innovation and legacy. There are many Ford vehicles, including the Model T and several Presidential cars. I was also able to sit in the restored Rosa Park’s bus which inaugurated the civil rights movement. The Ford museum acquired the bus in 2001 after outbidding the Smithsonian Institute with a winning bid of $427, 919. After doing a little more research, I also learned I sat in Rosa Park’s historic seat.
Meeting Apple Computer CoFounder and Philantropist, Steve Wozniak, was definitely a lifetime highlight for me. As an Engineer, I have always admired his innovation. Steve Wozniak is credited for being the main designer of the first Apple computers. Steve Wozniak also intrigued us with his input on how technology is being integrated into the cars of the future.
We also toured the city of Detroit and participated in various Ford car test driving expeditions and had the opportunity to preview the Ford concept Atlas truck. The car is futuristic and perfect for a man that loves big trucks with a little edge. I learned to drive the Fusion Energi efficiently and also tested tried to drive the Ford Fusion around the track in 40 seconds. I definitely would recommend the Fusion Energi to drivers that are looking for an earth friendly economical vehicle.
We celebrated the 50th birthday of the Ford Mustang, my favorite Ford vehicle! Happy Birthday Mustang. Wishing you another 50 years of success! Ford launched a cool Youtube channel to celebrate 50th anniversary of the Mustang. Watch the Ford Mustang countdown on Youtube by clicking the link.
The most memorable part of the conference were the speakers. One of my favorite presentations was the Returning to Your Senses session by Google’s Jenny Lyyken and her discussion on personal choices that attribute to our health, happiness and work balance. It definitely left a big impression on me and was a great reminder to be a compassionate leader in the workplace.
The 13 Trends to follow in 2013 video presentations are also available on Youtube. If you have the time, I would recommend you watch them or at least one presentation.
Question: What was your favorite session at the Ford Trends conference? What was your biggest takeaway from your favorite session.
An Engineer, Digital Entrepreneur andNonprofit Advocate, Eva Smith has spent her career in Technology.She is a tech expert, content developer, consultant & speaker.