Californian Millennials Love The Ford Fiesta

The Ford Fiesta 2014 is a cute little car packed with lots of fun for the young at heart.  Millennials are beginning to enter the market choosing the Fiesta 30% more over the competition.  California seems to love this line of vehicles as well, selecting it 22% more times among the Scion, Fit, Yaris, and Versa.  Available at 41mpg highway fuel efficiency, it makes sense why millennials in California are drawn to the Ford Fiesta.

Earlier in the week I met this colorful bunch at the Ford event in Santa Monica.  We drove up the scenic beachside Pacific Coast highway looping around the curvaceous Mulholland Drive.  The technology in the 2014 vehicle has been simplified from later versions making it friendlier to all users.  It wasn’t dark enough for me to enjoy the ambient lighting, but I heard it’s an attractive feature.  Music lovers would appreciate the 8 speakers that surround the interior of this small car.  Thank goodness for My Key technology — parents can cap the volume level!

If you are planning on purchasing a car for your millennial, I would encourage you to test drive the Ford Fiesta.  Its compact size makes it easier to get around town without “elbowing” through traffic and narrow parking lots, which is ideal for new drivers.  Plus, it has a friendly sticker price!  Now what’s not to love about that?

 

*Disclaimer:  All opinions expressed are my own.  Information referenced is based on Ford’s website and notes from the Ford event in Santa Monica.

Enhanced by Zemanta

Ford EcoBoost Challenge in Pasadena, California

#Ford Escape #ecoboostchallenge #pasadena via ...

#Ford Escape #ecoboostchallenge #pasadena via catalinainla

Have a need for speed?  I got my fix the other day during the Ford EcoBoost Challenge at the Rose Bowl in Pasadena.  It was part of their 13-city tour across the nation where Ford challenges drivers to put their cars up to the test with their competitors.  Bold move Ford.

Since I don’t know how to drive a manual transmission, I took 2 loops around the Performance Academy Track in a Focus ST with a professional racecar driver.  Can you say, WAHOOOO?!!!  (By the way, thanks for the new hairdo.)  I fell in-love with this spunky little car for its smooth comfortable ride and great torque.  The Focus ST took command of the road as we sped along the track, hugging each corner tightly with ease.  I was equally impressed with its ability to pick-up speed.  This engineering comes from the 2.0L EcoBoost engine paired with a 270lb peak torque and 252 horsepower.

#Ford #ecoboostchallenge #pasadena via catalin...

#Ford #ecoboostchallenge #pasadena via catalinainla

Following the Focus ST thrill ride, I smoothed my hair down while strolling over to the EcoBoost Challenge.  All four cars I drove in this round were automatic, so I drove myself.  First off was the Honda CR-V, which was okay.  It struggled to wrap the corners and it had a sluggish acceleration.  Then I slipped into the 2014 Escape – it was without a doubt a much better ride.  Again I noted similar results when driving the Toyota and comparing it to the 2013 Fusion.  Out of all four cars tested, I enjoyed the 2013 Fusion for its ability to hug cornerners unlike the larger profile vehicles.  Clearly, I love smaller cars – with fabulous torque!

Moving on to the Hypermile Challenge, I sat behind the wheel of the incredibly quiet C-Max Hybrid. Vroom, vroom?  Fuel efficiency is high on my “must have” list.  Unfortunately some hybrids still don’t measure up to the strength that its gas loving counterparts excel in.  As with the other vehicles, the EcoBoost technology is the same in the C-Max Hybrid giving it an added bonus of fuel efficiency with a 47 MPG city/hwy.  Wow!

The Ford EcoBoost Challenge is open to the public for FREE!  All drivers have to do is sign-up, here.  Below is a list of the next Ford EcoBoost Challenge:

• August 17 – New York City, Citi Field
• August 24 – Charlotte, Charlotte Motor Speedway
• September 7 – Atlanta, Turner Field
• September 7 – Dallas, Cowboys Stadium
• September 14 – Orlando, Orange County Convention Center
• September 14 – Houston, Sam Houston Race Park
• September 21 – Miami, Gulfstream Park
• September 21 – Minneapolis/St. Paul, Canterbury Park

Put the pedal to the metal and have fun!!

*Disclaimer: All opinions expressed are my own.  Information referenced is based on Ford’s EcoBoost Challenge event program and website.

Enhanced by Zemanta
Follow

Get every new post delivered to your Inbox

Join other followers: