Like millions of viewers I watched the 40th American Music Awards. The show was full of entertainment with some surprises among the winners. My favorite performance were by Pitpull, Pink, Carrie Underwood and the PSY & MC Hammer – Gangnam Style / 2 Legit 2 Quit Mashup. The Gangnam Style Mashup was phenomenal!
Justin Bieber won three American Music Awards: Favorite Pop/Rock Male Artist, Album and Artist of the Year. Justin’s mentor, Usher also won an award for Favorite Male Artist/ R&B Soul.
There were at least 4 hashtags I noticed online during the program. One thing I learned with these awards is that it’s very important for television shows that are looking for Social Media Interaction to display a hashtag at the corner of the broadcast as there were way too many hashtags to follow the conversation online.
… and the American Music Awards winners are:
Artist of the Year
WINNER: Justin Bieber
Drake
Maroon 5
Katy Perry
Rihanna
New Artist of the Year
WINNER: Carly Rae Jepsen
J. Cole
fun.
Gotye
One Direction
Favorite Male Artist – Pop/Rock
WINNER: Justin Bieber
Flo Rida
Pitbull
Usher
Favorite Album – Pop/Rock
WINNER: Justin Bieber – Believe
Maroon 5 – Overexposed
Nicki Minaj – Pink Friday: Roman Reloaded
One Direction – Up All Night
Favorite Male Artist – Country
WINNER: Luke Bryan
Jason Aldean
Eric Church
Favorite Female Artist – Country
WINNER: Taylor Swift
Miranda Lambert
Carrie Underwood
Favorite Band, Duo or Group – Country
WINNER: Lady Antebellum
Zac Brown Band
Rascal Flatts
Favorite Album – Country
WINNER: Carrie Underwood – Blown Away
Luke Bryan – Tailgates & Tanlines
Lionel Richie – “Tuskegee”
Favorite Artist – Rap/Hip-Hop
WINNER: Nicki Minaj
Drake
Tyga
Favorite Album – Rap/Hip-Hop
WINNER: Nicki Minaj – Pink Friday: Roman Reloaded
J. Cole – Cole World: The Sideline Story
Drake – Take Care
Favorite Male Artist – Soul/R&B
WINNER: Usher
Chris Brown
Trey Songz
Favorite Artist – Alternative Rock
WINNER: Linkin Park
The Black Keys
Gotye
Favorite Artist – Electronic Dance Music (EDM)
WINNER: David Guetta
Calvin Harris
Skrillex
The following awards were not announced during broadcast:
Favorite Female Artist – Pop / Rock
WINNER: Katy Perry
Kelly Clarkson
Nicki Minaj
Rihanna
Favorite Band, Duo or Group – Pop / Rock
WINNER: Maroon 5
fun.
One Direction
The Wanted
Favorite Female Artist – Soul/R&B
WINNER: Beyoncé
Mary J. Blige
Rihanna
Favorite Album – Soul/R&B
WINNER: Rihanna – Talk That Talk
Chris Brown – Fortune
Usher – Looking 4 Myself
Favorite Artist – Adult Contemporary
WINNER: Adele
Kelly Clarkson
Train
Favorite Artist – Latin
WINNER: Shakira
Don Omar
Pitbull
Favorite Artist – Contemporary Inspirational
WINNER: tobyMac
Jeremy Camp
Newsboys