Like millions of viewers I watched the 40th American Music Awards.   The show was full of entertainment with some surprises among the winners.  My favorite performance were by Pitpull, Pink, Carrie Underwood and the PSY & MC Hammer – Gangnam Style / 2 Legit 2 Quit Mashup. The Gangnam Style Mashup was phenomenal!

Justin Bieber won three American Music Awards: Favorite Pop/Rock Male Artist, Album and Artist of the Year.  Justin’s mentor, Usher also won an award for  Favorite Male Artist/ R&B Soul.

There were at least 4 hashtags I noticed online during the program.  One thing I learned with these awards is that it’s very important for television shows that are looking for Social Media Interaction to display a hashtag at the corner of the broadcast as there were way too many hashtags to follow the conversation online.

 

… and the American Music Awards winners are:

Artist of the Year
WINNER: Justin Bieber
Drake
Maroon 5
Katy Perry
Rihanna

New Artist of the Year
WINNER: Carly Rae Jepsen
J. Cole
fun.
Gotye
One Direction

Favorite Male Artist – Pop/Rock
WINNER: Justin Bieber
Flo Rida
Pitbull
Usher

Favorite Album – Pop/Rock
WINNER: Justin Bieber – Believe
Maroon 5 – Overexposed
Nicki Minaj – Pink Friday: Roman Reloaded
One Direction – Up All Night

Favorite Male Artist – Country
WINNER: Luke Bryan
Jason Aldean
Eric Church

Favorite Female Artist – Country
WINNER: Taylor Swift
Miranda Lambert
Carrie Underwood

Favorite Band, Duo or Group – Country
WINNER: Lady Antebellum
Zac Brown Band
Rascal Flatts

Favorite Album – Country
WINNER: Carrie Underwood – Blown Away
Luke Bryan – Tailgates & Tanlines
Lionel Richie – “Tuskegee”

Favorite Artist – Rap/Hip-Hop
WINNER: Nicki Minaj
Drake
Tyga

Favorite Album – Rap/Hip-Hop
WINNER: Nicki Minaj – Pink Friday: Roman Reloaded
J. Cole – Cole World: The Sideline Story
Drake – Take Care

Favorite Male Artist – Soul/R&B
WINNER: Usher
Chris Brown
Trey Songz

Favorite Artist – Alternative Rock
WINNER: Linkin Park
The Black Keys
Gotye

Favorite Artist – Electronic Dance Music (EDM)
WINNER: David Guetta
Calvin Harris
Skrillex

The following awards were not announced during broadcast:

Favorite Female Artist – Pop / Rock
WINNER: Katy Perry
Kelly Clarkson
Nicki Minaj
Rihanna

Favorite Band, Duo or Group – Pop / Rock
WINNER: Maroon 5
fun.
One Direction
The Wanted

Favorite Female Artist – Soul/R&B
WINNER: Beyoncé
Mary J. Blige
Rihanna

Favorite Album – Soul/R&B
WINNER: Rihanna – Talk That Talk
Chris Brown – Fortune
Usher – Looking 4 Myself

Favorite Artist – Adult Contemporary
WINNER: Adele
Kelly Clarkson
Train

Favorite Artist – Latin
WINNER: Shakira
Don Omar
Pitbull

Favorite Artist – Contemporary Inspirational
WINNER: tobyMac
Jeremy Camp
Newsboys