Saddleback Bags How to Knock Off a Bag Misses The Mark

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I read an article by Red Head Writing, How To Gracefully Deal With Haters.  Apparently, the owner of Saddleback bags has a lot of companies ripping off his bags. His response is a snarky video to show people how to rip off his bags. Making fun of Mexicans and depicting Mexicans in poor working conditions.

 

Initially, I thought it was kind of a smart way to respond. I took a look at the bags and admired the quality and even considered buying my husband and myself a bag.   However, after watching the video I was really offended by how he treated his employees and his statements that make fun of Domestic Violence at 11:20.  The photo above is the expression on his face when he is making the following remark:

“Knocking off this bag will be easier than beating your wife and kids, especially if you have a large family.”

I was born in Mexico and lived there for 10 years and still maintain my dual citizenship. I still have many family members who live and work in Mexico.  The video is very clever.  However, it misses the mark with these statements.   I am also concerned that Erika Napoletano a strategist & columist is backing this video as it makes fun of domestic violence & Mexicans. This video is not a graceful depiction of how to deal with haters.  It is the complete opposite.   If you are a social media strategist, please don’t ever encourage your clients to make a similar video.

I’m also concerned with what Dave Munson said as well.  Especially since he lived in Mexico!   The video could have been done without the statements at 11:20 and without depicting Mexicans in poor working conditions.

I went to Ericka’s Facebook page and Saddleback’s You Tube page to address my concern with no response from Saddleback.  Erika told me to take a look at the comments from others because according to viewers, I missed the mark.   Then she followed up her statement advising that maybe the brand isn’t for me.   She is correct, A brand that makes fun of domestic violence and takes jabs at Mexican culture is not for me.  In fact, it’s not for anyone.

Today, I’m writing a quick post to bring attention to this video and ask my fellow Latina and Latino Bloggers, Influencers and readers to take a look at the video and give me your honest opinion.

 


Additional Posts Referencing This Issue*

*Read the comments

FastCompany posted on Jan 15.

Saddleback How To Knock Off a Bag video Mexican Stereotypes“

Tweets – Dated Jan 21

Question: Is this video offensive?  Are you also offended by the statements at 11:20?

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Join us for the American Latino Heritage Roadtrip Twitter Party! #LatinoHeritage

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Although the Latino community accounts for approximately 54 million Americans, Latinos represent less than 13% of national park visitors. [Read more…]

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A Call for Latinos in Innovation Fields

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Sharing my monthly Tech Tuesday guest post featured on Latinos in Social Media Blog.

In the second State of the Union Address, President Barack Obama layed out his plan for the future.    The President highlighted research, education, technology and infrastructure as pivotal to progress in the United States.  Analysts have narrowed it down to just one word, Innovation. [Read more…]

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Top 10 Reasons to Attend Hispanicize 2011

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The 2nd annual Hispanicize, Hispanic PR & Social Media conference is scheduled for  April 6-8, 2011 in Hollywood, California at the Renaissance Hollywood Hotel & Spa.  The national conference is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize, the Public Relations Society of America (PRSA) and the Hispanic PR Blog.

Hispanicize is the complete resource for Hispanic social media marketers and Latino bloggers.  The company was co-founded by Latino social media thought leaders Manny Ruiz, Louis Pagan and Migdalia Rivera.   The company’s management team has co-founded several well established, media companies and organizations, including: Hispanic PR Wire, Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, Hispanic Digital Network, theHispanic PR Blog, LATISM, Latino Rebranded and Latina on a Mission.

The Hispanic population is growing faster than any other ethnic group. Hispanicize Conference will empower PR, Marketing, Social Meda & New Media Professionals and Organizations seeking to improve their Hispanic PR & Social Media skills.  The conference will also equip organizations with information & business relationships needed to understand Hispanic population in order to tap into the Trillion dollar Hispanic  buying power.

Here are the top 10 reasons you should attend this conference:

  1. Over 30 exclusive sessions focusing on the Best Hispanic Public Relations & Social Media practices. Hispanic Media in the Digital Age, Hispanic CSR Best Practices, Social Media Measurement Best Practices & more.
  2. Half-Day Training session for Non-profits seeking to improve Hispanic PR & Social Media skills Bootcamp.
  3. Sports & Entertainment Industry PR & Marketing Best Practices session.
  4. Census Results Marketing Forum: Learn what Census results reveal about Hispanic population.
  5. Meet & Network with Latino & Latina Bloggers face to face.  There will be several Influential Latino Blogger sessions including Mommy 3.0, Latino men & iBlog 2.0 Latino Tech & Food bloggers panels. Learn how to effectively collaborate with other bloggers or group of bloggers.
  6. Latino Bloggers & Brands will also have an opportunity to meet face to face at the Blogger-Brand speed dating session.   Make sure to get your media kits ready & pitch YOUr brand!
  7. Blogging for Business Training sessions – Learn how to Brand Yourself & Monetize your blog.
  8. Community Managers will also learn how to use Twitter and Facebook Social Networking tools to engage your communities and increase followers.
  9. Networking, Networking, Networking, Networking!
  10. You’ll be in sunny California!

Check out the Hispanicize Conference 2011 site for additional information regarding registration & hotels or Hispanicize 2011 Training sessions for a complete list of training sessions or download the Hispanicize session schedule.

Hope to see you there!

Let’s talk about it: Are you planning on attending Hispanicize 2011?  What sessions are you looking forward to?  Add your comments below.

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Latino2 California Tour #1 Conference recap

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Latino2 Conference was held at the Los Angeles Convention Center in Los Angeles, California on September 18, 2010.  The Conference was a huge success.  The speakers included:  Brian Solis as keynote speaker, a Latina Mommy Bloggers panel and Engaging Latinos & Post 2.0 Agency panel.   There was also an opportunity to meet other Latinos in Social Media face to face.  Shout outs to @tanyasalcido, @craigsalcido, @laflowers of @spanglishbaby,  @OCGente, @RobertMoranLA, @mlackey of @zuno, @ketye, @RichMcCarson, @ergeekgoddess, @AnaRC,  @antonio, @VPEPR, @MomsRising, @socialstudiola, @TaydeAburto, @DavidVallejo, @mamalatina , @Lisagarciaruiz, @sneakpeekatme, and @CatalinaInLA!

Here are the takeaways from Latino2 California Tour #1 Conference:

  1. Engage! Stop looking. Introduce more value into your tweets. (@briansolis )
  2. I tweet therefore I am … What you tweet establishes who you are. (@briansolis)
  3. You will be measured by your Klout score.  Your mission is to boost your score. (@briansolis)
  4. The Brand “You” and the Brand you represent, will soon arrive at a crossroads. (@briansolis)
  5. Life is too short. Challenge yourself. Start writing your own success story. (@briansolis)
  6. You can’t be successful in Social Media unless you understand people. (@briansolis)
  7. Women Rule Social Media.  Women are more Influential. (@briansolis)
  8. Best time to send a tweet. (source: http://danzarrella.com/) (@briansolis)
  9. Social media is about Sociology & Psychology more than Technology. (@briansolis)
  10. Inception – We are the architects of our own experience. (@briansolis)
  11. Six Degrees of Separation is now Four. (You -> Friend -> Friend w/ Friends -> Someone you are looking for). (@briansolis)
  12. Content Context is KING! (@briansolis)
  13. EVERYTHING begins with ME – – The “ME” in Social “ME”dia. (@briansolis)
  14. Latinos are the original ReTweeters … Oye mami…  ( @giorodriguez )
  15. Why interest in Latino Influence? A: We are growing faster. We are aging slower and join faster. ( @giorodriguez )
  16. Latina Mommy Bloggers @mamalatina @spanglishbaby @thoughtsofamomy @mothertalkers rocked the house!
  17. Are Latinos more social? A: For Latinos Social Media is in our blood. (@AnaRC )
  18. Latinos unidos jamás serán vencidos. ( @AnaRC )
  19. Everybody needs to know digital because it’s the future. Punto y aparte.  ( KetyE )
  20. Latino2 & LatiSM was awesome!  Loved the Latin music during breaks and the after party at La Fonda.  Special thanks to @billwalsh360 for his business coaching.  Congratulations on success of @Latino2conf! @giorodriguez @antonio @DavidVallejo @mlackey @jennifervides @tanyasalcido @ergeekgoddess @AnaRC

WooHooo!  I’m still full of energy from Latino2.   If you missed Latino2 California Tour #1 Conference you definitely don’t want to miss the next one.  Follow Latino2 and LatiSM for the next tour dates.

What were your takeaways from the conference?

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