Californian Millennials Love The Ford Fiesta

The Ford Fiesta 2014 is a cute little car packed with lots of fun for the young at heart.  Millennials are beginning to enter the market choosing the Fiesta 30% more over the competition.  California seems to love this line of vehicles as well, selecting it 22% more times among the Scion, Fit, Yaris, and Versa.  Available at 41mpg highway fuel efficiency, it makes sense why millennials in California are drawn to the Ford Fiesta.

Earlier in the week I met this colorful bunch at the Ford event in Santa Monica.  We drove up the scenic beachside Pacific Coast highway looping around the curvaceous Mulholland Drive.  The technology in the 2014 vehicle has been simplified from later versions making it friendlier to all users.  It wasn’t dark enough for me to enjoy the ambient lighting, but I heard it’s an attractive feature.  Music lovers would appreciate the 8 speakers that surround the interior of this small car.  Thank goodness for My Key technology — parents can cap the volume level!

If you are planning on purchasing a car for your millennial, I would encourage you to test drive the Ford Fiesta.  Its compact size makes it easier to get around town without “elbowing” through traffic and narrow parking lots, which is ideal for new drivers.  Plus, it has a friendly sticker price!  Now what’s not to love about that?

 

*Disclaimer:  All opinions expressed are my own.  Information referenced is based on Ford’s website and notes from the Ford event in Santa Monica.

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