I had the opportunity to attend the Mimi’s Cafe Power of Pink launch earlier this month. Mimi’s Cafe partnered with National Breast Cancer Foundation (NBCF) to launch the Mimi’s Power of Pink campaign in October, Breast Cancer Awareness Month. It was a surreal moment to be a part of the event.
The festivites were kicked off with an announcement by CEO President advising that at the very moment the event started all 145 Mimi’s locations were raising awareness in support of NBCF’s mission to safe lifes through early detection and providing FREE mammograms for women in need. Influential Bloggers and writers from the surrounding community also participated to support the launch.
Special Guest, Janelle Hail, Founder and CEO of National Breast Cancer Foundation also shared her personal story about Breast Cancer which inspired her to launch the foundation.
During the month of October 2012 when you donate $1 you’ll receive a leaf to inscribe your name or the name of a loved one and hang on the Giving Tree. The Giving Tree stands as a symbol of Hope for survivors and patrons that supports the fight against breast cancer. Donate $5 and you’ll also receive a leaf lapel pin. As a thank you for your donation, you will receive up to $30 in Mimi’s savings. Mimi’s will also donate a percentage of the sales on selected items.
I had the opportunity to donate $5 to support the cause and inscribed the names of dear loved ones that are currently fighting personal battles with cancer and a friend who survived the disease at a young age.
Make sure to visit Mimi’s during the month of October and support this wonderful cause. Stay connected to Mimi’s on Twitter at @Mimis_Cafe or follow the conversation on Facebook at http://www.facebook.com/mimiscafe.
In honor of Mimi’s partnership with the Nationa Breast Cancer Foundation, Mimi’s will graciously provide one of my readers with (2) Mimi’s $25 Gift Certificates. Please follow the instructions to enter to win: